{"product_id":"fermentation-project-collab-with-james-hoffmann","title":"Fermentation Project - collab with James Hoffmann","description":"\u003cdiv style=\"max-width: 900px; margin: 0 auto; padding: 10px 0 40px 0; color: #3d2a22;\"\u003e\n\n  \u003c!-- INTRO --\u003e\n  \u003cdiv style=\"margin-bottom: 38px; text-align: left;\"\u003e\n\n    \u003cp style=\"margin: 0 0 12px 0; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.4; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #a85438;\"\u003e\n      The Fermentation Project\n    \u003c\/p\u003e\n\n    \u003ch2 style=\"margin: 0 0 16px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 42px; line-height: 1.1; font-weight: 500; color: #3d2a22;\"\u003e\n      Can Fermentation Turn One Coffee Into Four?\n    \u003c\/h2\u003e\n\n    \u003cp style=\"max-width: 680px; margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 18px; line-height: 1.6; color: #6f584d;\"\u003e\n      Taste four expressions of the same coffee in a global fermentation experiment.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- ORIGIN CARD --\u003e\n  \u003cdiv style=\"margin-bottom: 40px; overflow: hidden; background-color: #f4e9dc; border: 1px solid #ddc5b1; border-radius: 12px;\"\u003e\n\n    \u003cdiv style=\"padding: 15px 24px; background-color: #a85438;\"\u003e\n      \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.4; font-weight: 700; letter-spacing: 1.7px; text-transform: uppercase; color: #ffffff;\"\u003e\n        The coffee at the center of the experiment\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"padding: 8px 24px;\"\u003e\n\n      \u003cdiv style=\"padding: 20px 0; border-bottom: 1px solid #ddc5b1;\"\u003e\n        \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; line-height: 1.4; font-weight: 700; letter-spacing: 1.4px; text-transform: uppercase; color: #a85438;\"\u003e\n          Variety\n        \u003c\/p\u003e\n        \u003cp style=\"margin: 0; font-family: Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.5; color: #3d2a22;\"\u003e\n          Approximately 85% Caturra, 15% H1, and a small amount of Bourbon\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"padding: 20px 0; border-bottom: 1px solid #ddc5b1;\"\u003e\n        \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; line-height: 1.4; font-weight: 700; letter-spacing: 1.4px; text-transform: uppercase; color: #a85438;\"\u003e\n          Farm and Producers\n        \u003c\/p\u003e\n        \u003cp style=\"margin: 0; font-family: Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.5; color: #3d2a22;\"\u003e\n          Finca San Miguel Urias, owned by Hector and Lilian Leal and operated under Rueda Farms\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"padding: 20px 0; border-bottom: 1px solid #ddc5b1;\"\u003e\n        \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; line-height: 1.4; font-weight: 700; letter-spacing: 1.4px; text-transform: uppercase; color: #a85438;\"\u003e\n          Location\n        \u003c\/p\u003e\n        \u003cp style=\"margin: 0; font-family: Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.5; color: #3d2a22;\"\u003e\n          Antigua Valley, between Ciudad Vieja and San Miguel Dueñas, Guatemala\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"padding: 20px 0;\"\u003e\n        \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; line-height: 1.4; font-weight: 700; letter-spacing: 1.4px; text-transform: uppercase; color: #a85438;\"\u003e\n          Altitude\n        \u003c\/p\u003e\n        \u003cp style=\"margin: 0; font-family: Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.5; color: #3d2a22;\"\u003e\n          1,460–1,540 meters above sea level\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"padding: 17px 24px; background-color: #e4cbb7; text-align: center;\"\u003e\n      \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.5; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; color: #5b382c;\"\u003e\n        One farm. One coffee lot. Four fermentation paths.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- THE EXPERIMENT --\u003e\n  \u003cdiv style=\"margin-bottom: 40px;\"\u003e\n\n    \u003cp style=\"margin: 0 0 10px 0; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.4; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #a85438;\"\u003e\n      The Experiment\n    \u003c\/p\u003e\n\n    \u003ch3 style=\"margin: 0 0 15px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 31px; line-height: 1.2; font-weight: 500; color: #3d2a22;\"\u003e\n      One coffee begins four journeys.\n    \u003c\/h3\u003e\n\n    \u003cp style=\"margin: 0 0 16px 0; font-family: Arial, Helvetica, sans-serif; font-size: 17px; line-height: 1.7; color: #6f584d;\"\u003e\n      Coffee from a single Guatemalan lot was divided into four portions. The farm, harvest, varieties and origin remained the same. Each portion then followed a different processing path.\n    \u003c\/p\u003e\n\n    \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 17px; line-height: 1.7; color: #6f584d;\"\u003e\n      By tasting the four coffees together, you can explore how fermentation influences aroma, acidity, sweetness, body and flavor.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- FOUR COFFEES --\u003e\n  \u003cdiv style=\"margin-bottom: 40px;\"\u003e\n\n    \u003cdiv style=\"margin-bottom: 14px; padding: 22px; background-color: #f8f2ea; border-left: 5px solid #c58a63;\"\u003e\n      \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #a85438;\"\u003e\n        Coffee 01\n      \u003c\/p\u003e\n      \u003ch4 style=\"margin: 0 0 8px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 23px; font-weight: 500; color: #3d2a22;\"\u003e\n        The Reference\n      \u003c\/h4\u003e\n      \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.65; color: #6f584d;\"\u003e\n        Mechanically demucilaged to minimize the extended fermentation stage and provide a reference point for the experiment.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"margin-bottom: 14px; padding: 22px; background-color: #f8f2ea; border-left: 5px solid #c58a63;\"\u003e\n      \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #a85438;\"\u003e\n        Coffee 02\n      \u003c\/p\u003e\n      \u003ch4 style=\"margin: 0 0 8px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 23px; font-weight: 500; color: #3d2a22;\"\u003e\n        The Wild\n      \u003c\/h4\u003e\n      \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.65; color: #6f584d;\"\u003e\n        Fermented using the microorganisms naturally present on the coffee and within its processing environment.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"margin-bottom: 14px; padding: 22px; background-color: #f8f2ea; border-left: 5px solid #c58a63;\"\u003e\n      \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #a85438;\"\u003e\n        Coffee 03\n      \u003c\/p\u003e\n      \u003ch4 style=\"margin: 0 0 8px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 23px; font-weight: 500; color: #3d2a22;\"\u003e\n        The Bacteria\n      \u003c\/h4\u003e\n      \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.65; color: #6f584d;\"\u003e\n        Inoculated with a selected Lactobacillus culture to explore how managed bacterial fermentation influences the cup.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"padding: 22px; background-color: #f8f2ea; border-left: 5px solid #c58a63;\"\u003e\n      \u003cp style=\"margin: 0 0 5px 0; font-family: Arial, Helvetica, sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #a85438;\"\u003e\n        Coffee 04\n      \u003c\/p\u003e\n      \u003ch4 style=\"margin: 0 0 8px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 23px; font-weight: 500; color: #3d2a22;\"\u003e\n        The Yeast\n      \u003c\/h4\u003e\n      \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.65; color: #6f584d;\"\u003e\n        Inoculated with a selected Saccharomyces yeast culture to explore its influence on aroma, sweetness, body and complexity.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- COLLABORATION --\u003e\n  \u003cdiv style=\"margin-bottom: 40px; padding: 30px 24px; background-color: #3d2a22; border-radius: 12px; color: #ffffff;\"\u003e\n\n    \u003cp style=\"margin: 0 0 10px 0; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.4; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #d59a72;\"\u003e\n      The Collaboration\n    \u003c\/p\u003e\n\n    \u003ch3 style=\"margin: 0 0 18px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 30px; line-height: 1.2; font-weight: 500; color: #ffffff;\"\u003e\n      Built through coffee, science and community.\n    \u003c\/h3\u003e\n\n    \u003cp style=\"margin: 0 0 15px 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.7; color: #f4e9dc;\"\u003e\n      \u003cstrong style=\"color: #ffffff;\"\u003eJames Hoffmann\u003c\/strong\u003e created the global tasting concept and brought participating roasters and coffee drinkers together.\n    \u003c\/p\u003e\n\n    \u003cp style=\"margin: 0 0 15px 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.7; color: #f4e9dc;\"\u003e\n      \u003cstrong style=\"color: #ffffff;\"\u003eLucia Solis\u003c\/strong\u003e brought her expertise in microbiology and coffee fermentation to the project’s processing design.\n    \u003c\/p\u003e\n\n    \u003cp style=\"margin: 0; font-family: Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.7; color: #f4e9dc;\"\u003e\n      \u003cstrong style=\"color: #ffffff;\"\u003eEvoke Coffee Lab\u003c\/strong\u003e roasts the four coffees and transforms the experiment into a guided tasting experience.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- EXPERIENCE --\u003e\n  \u003cdiv style=\"padding: 30px 24px; background-color: #ead7c6; border-radius: 12px; text-align: center;\"\u003e\n\n    \u003cp style=\"margin: 0 0 9px 0; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 1.4; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #a85438;\"\u003e\n      Taste First. Reveal Later.\n    \u003c\/p\u003e\n\n    \u003ch3 style=\"margin: 0 0 14px 0; font-family: Georgia, 'Times New Roman', serif; font-size: 30px; line-height: 1.2; font-weight: 500; color: #3d2a22;\"\u003e\n      You complete the experiment.\n    \u003c\/h3\u003e\n\n    \u003cp style=\"max-width: 680px; margin: 0 auto; font-family: Arial, Helvetica, sans-serif; font-size: 17px; line-height: 1.7; color: #5f493f;\"\u003e\n      Taste the four coded coffees side by side, record what you experience, choose your favorite and reveal the process behind each cup afterward.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Evoke Coffee Lab","offers":[{"title":"Default Title","offer_id":44215109124230,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/3046\/9766\/files\/Screenshot2026-08-04234617.jpg?v=1785905716","url":"https:\/\/evokecoffeelab.com\/products\/fermentation-project-collab-with-james-hoffmann","provider":"Evoke Coffee Lab","version":"1.0","type":"link"}